Disgusting. Deplorable. Manipulative. Sinful. Irresponsible. Repugnant. Amoral. Appalling. Unethical. Just plain sick. Those are some of the words used to describe hypocrisy. Even in a polarized environment, one of the things about which we all seem to agree is that hypocrisy is bad. And corporate hypocrisy is particularly abhorrent. From Amazon’s hypocrisy regarding its commitment to workers, to Starbucks’ hypocrisy around its condemnation of racism, to AT&T’s hypocrisy associated with its support of voting rights, corporations perceived to be engaging in hypocrisy have been subjected to a special brand of protests and outrage. We judge corporate hypocrisy more harshly than individual hypocrisy. We also judge the corporate hypocrite more harshly than the corporation that engages in concerning behavior but does not make statements inconsistent with such behavior. Hypocrisy, especially corporate hypocrisy, has even been called the “only unforgivable sin.”